{ "version": "https://jsonfeed.org/version/1", "title": "Kartikaya Shiv Omrania", "description": "", "home_page_url": "https://kartikayashivomrania.github.io/portfolio", "feed_url": "https://kartikayashivomrania.github.io/portfolio/feed.json", "user_comment": "", "author": { "name": "Kartikaya Shiv Omrania" }, "items": [ { "id": "https://kartikayashivomrania.github.io/portfolio/aap-bihar-or-social-media-research-and-copywriting/", "url": "https://kartikayashivomrania.github.io/portfolio/aap-bihar-or-social-media-research-and-copywriting/", "title": "AAP Bihar | Social Media Research & Copywriting", "summary": "Project Overview A collection of social media content developed for AAP Bihar,…", "content_html": "\n
\n
\"\"
\n
\"\"
\n
\"\"
\n
\"\"
\n
\"\"
\n
\"\"
\n
\"\"
\n
\"\"
\n
\n\n
\n
\n

Project Overview

\n

A collection of social media content developed for AAP Bihar, comprising over 100 tweets. The work involved researching relevant subjects and developing written content for the organisation's social media communication. The eight samples featured here represent a selection from the larger body of work.

\n
\n
\n

My Contribution

\n

I was responsible for researching topics, gathering relevant information and writing the tweets. My role covered research and copywriting across the collection of 100+ social media posts.

\n
\n
", "image": "https://kartikayashivomrania.github.io/portfolio/media/posts/50/AAP-Bihar-Social-Media-Collage.png", "author": { "name": "Kartikaya Shiv Omrania" }, "tags": [ "Writing & Copywriting" ], "date_published": "2026-12-04T11:45:00+05:30", "date_modified": "2026-12-04T11:45:00+05:30" }, { "id": "https://kartikayashivomrania.github.io/portfolio/aatm-nirbhar-or-mardon-wale-kaam-content-strategy-campaign-planning-and-production/", "url": "https://kartikayashivomrania.github.io/portfolio/aatm-nirbhar-or-mardon-wale-kaam-content-strategy-campaign-planning-and-production/", "title": "Aatm Nirbhar | Mardon Wale Kaam – Content Strategy, Campaign Planning & Production", "summary": "/* ========================================== AATM NIRBHAR — MARDON WALE KAAM ========================================== */ .film-project, .film-project…", "content_html": "
\n\n
\n\n \n\n
\n\n
\n\n
\n
\n
\n\n

\n Episode 1 – Swiggy Food Delivery\n

\n\n

\n Exploring the process of becoming a Swiggy food delivery partner, taking viewers through the practical steps involved and the experience of entering the delivery workforce.\n

\n\n
\n\n
\n\n \n\n
\n\n
\n\n
\n
\n
\n\n

\n Episode 2 – Swiggy Instamart Delivery\n

\n\n

\n A practical look at grocery delivery through Instamart, exploring dark stores, delivery shifts and the experiences of women working as Instamart delivery partners.\n

\n\n
\n\n
\n\n \n\n
\n\n
\n\n
\n
\n
\n\n

\n Episode 3 – Rapido Captain\n

\n\n

\n Exploring the Rapido Captain registration process and the experiences of women working in bike and scooter-based passenger and delivery services.\n

\n\n
\n\n
\n\n \n\n
\n\n
\n\n
\n
\n
\n\n

\n Episode 4 – DeHaat Village Representatives\n

\n\n

\n Set in Tappal, Aligarh, this episode explores the work of women Village Representatives associated with DeHaat and their role in connecting farmers with agricultural services.\n

\n\n
\n\n
\n\n \n\n
\n\n
\n\n

Project Overview

\n\n

\n Mardon Wale Kaam is an Aatm Nirbhar content series exploring professions traditionally perceived as men's work. Through real-world experiences and conversations with women already working in these roles, the series challenges assumptions about women's participation in different professions.\n

\n\n

\n The project extended beyond individual YouTube episodes into a broader content and awareness initiative, with a distribution approach designed to take these stories beyond YouTube and reach relevant audiences.\n

\n\n
\n\n
\n\n

My Contribution

\n\n
\n\n

Content Strategy & Campaign Planning

\n\n
    \n
  • Developing the content approach around experience-led storytelling, practical job demonstrations and real women's experiences.
    • \n
  • Structuring the content ecosystem around reach, engagement and lead generation.
    • \n
  • Planning pre-launch, launch and post-launch communication.
    • \n
  • Developing content calendars for teasers, curiosity-driven posts, carousels, short-form clips and episode releases.
    • \n
  • Planning platform-specific content distribution across YouTube, Instagram, Facebook, WhatsApp and LinkedIn.
    • \n
  • Developing a content repurposing approach to extract short-form stories, insights and human-interest clips from full episodes.
    • \n
  • Planning creator and community amplification to extend the series into relevant audiences and women's networks.
    • \n
  • Mapping individual episode clips to relevant Aatm Nirbhar, Scooter Rani, Scooty Didi and founder-led social channels.
    • \n
\n\n
\n\n
\n\n

Research, Episode Development & Scriptwriting

\n\n
    \n
  • Researching job roles, processes and practical information for episode narratives.
    • \n
  • Writing Hindi scripts, hooks, presenter narration and episode introductions.
    • \n
  • Structuring job demonstrations and explaining onboarding, registration and work processes.
    • \n
  • Developing interview questions to explore the experiences, challenges, earnings and journeys of the women featured.
    • \n
  • Building episode flow, transitions and storytelling to make each profession accessible to viewers.
    • \n
\n\n
\n\n
\n\n

Content Distribution & Amplification

\n\n
    \n
  • Planning short-form content from the full-length episodes for discovery and audience engagement.
    • \n
  • Identifying stories around earnings, safety, work experiences and personal journeys for individual clips.
    • \n
  • Planning community distribution through relevant women's networks and WhatsApp.
    • \n
  • Exploring creator-led amplification, reactions and conversations around women entering traditionally male-dominated professions.
    • \n
  • Connecting content distribution with awareness of livelihood and employment opportunities.
    • \n
\n\n
\n\n
\n\n
\n\n

\n My contribution covered content development, research, scripting, campaign and distribution planning, and the structuring of the series into a wider content ecosystem.\n

\n\n
", "image": "https://kartikayashivomrania.github.io/portfolio/media/posts/39/Aatm-Nirbhar_-Delivery-Hero-Campaign.png", "author": { "name": "Kartikaya Shiv Omrania" }, "tags": [ "Writing & Copywriting", "Campaigns & Content Production" ], "date_published": "2026-12-04T11:40:00+05:30", "date_modified": "2026-12-04T11:40:00+05:30" }, { "id": "https://kartikayashivomrania.github.io/portfolio/zupee-or-ludo-campaign-original-songs/", "url": "https://kartikayashivomrania.github.io/portfolio/zupee-or-ludo-campaign-original-songs/", "title": "Zupee | Ludo Campaign", "summary": "/* ========================================== ZUPEE — LUDO CAMPAIGN ========================================== */ .film-project, .film-project * {…", "content_html": "
\n\n\n
\n\n \n\n
\n\n
\n\n
\n
\n
\n\n

Song 01

\n\n
\n\n
\n\n
\n
\n
\n\n

Song 02

\n\n
\n\n
\n\n \n\n
\n\n
\n\n

Project Overview

\n\n

\n Two original songs created for Zupee's Ludo Campaign.\n Both tracks involved complete songwriting and audio\n production, from developing the lyrics and composing\n the music to recording vocals and completing the\n final mix and master.\n

\n\n
\n\n
\n\n

My Contribution

\n\n
    \n
  • Lyrics and songwriting
    • \n
  • Music composition
    • \n
  • Vocal performance
    • \n
  • Music production and arrangement
    • \n
  • Audio mixing
    • \n
  • Audio mastering
    • \n
\n\n

\n The visual production for both songs was handled\n separately. My contribution covered the complete\n creation and production of the audio.\n

\n\n
\n\n
\n\n
\n
", "image": "https://kartikayashivomrania.github.io/portfolio/media/posts/56/Zupee-Ludo-Campaign-Poster.png", "author": { "name": "Kartikaya Shiv Omrania" }, "tags": [ "Writing & Copywriting", "Audio & Music Production" ], "date_published": "2026-12-04T11:25:00+05:30", "date_modified": "2026-12-04T11:25:00+05:30" }, { "id": "https://kartikayashivomrania.github.io/portfolio/baazi-games-or-t20-anthem-ft-divyendu/", "url": "https://kartikayashivomrania.github.io/portfolio/baazi-games-or-t20-anthem-ft-divyendu/", "title": "Baazi Games | T20 Anthem ft. Divyendu", "summary": "/* ========================================== BAAZI GAMES — T20 CAMPAIGN ANTHEM ========================================== */ .film-project, .film-project…", "content_html": "
\n\n\n
\n\n \n\n
\n\n
\n\n
\n
\n
\n\n

\n T20 Campaign Anthem\n

\n\n
\n\n
\n\n \n\n
\n\n
\n\n

Project Overview

\n\n

\n A T20-themed anthem created for Baazi Games,\n featuring Divyendu. The project involved developing\n and producing an original vocal track for the campaign.\n

\n\n
\n\n
\n\n

My Contribution

\n\n
    \n
  • Lyrics and songwriting
    • \n
  • Vocal performance
    • \n
  • Music production
    • \n
  • Audio mixing
    • \n
  • Audio mastering
    • \n
\n\n
\n\n
\n\n
\n\n
", "image": "https://kartikayashivomrania.github.io/portfolio/media/posts/53/Baazi-Games-T20-Anthem-Poster.png", "author": { "name": "Kartikaya Shiv Omrania" }, "tags": [ "Writing & Copywriting", "Audio & Music Production" ], "date_published": "2026-11-04T11:45:00+05:30", "date_modified": "2026-11-04T22:49:36+05:30" }, { "id": "https://kartikayashivomrania.github.io/portfolio/colors-tv-uk-or-desi-beats-season-5/", "url": "https://kartikayashivomrania.github.io/portfolio/colors-tv-uk-or-desi-beats-season-5/", "title": "Colors TV UK | Desi Beats – Season 5", "summary": "/* ========================================== COLORS TV UK — DESI BEATS SEASON 5 ========================================== */…", "content_html": "
\n\n\n
\n\n \n\n
\n\n
\n\n
\n
\n
\n\n

\n Promotional Video\n

\n\n
\n\n
\n\n \n\n
\n\n
\n\n
\n
\n
\n\n

\n Credits Video\n

\n\n
\n\n
\n\n \n\n
\n\n
\n\n

Project Overview

\n\n

\n Desi Beats is a cookery show hosted by Tommy Sandhu for Colors TV UK.\n

\n\n
\n\n
\n\n

My Contribution

\n\n
    \n
  • Scriptwriting for the first 10 episodes of Desi Beats Season 5.
    • \n
\n\n
\n\n
\n\n
\n
", "image": "https://kartikayashivomrania.github.io/portfolio/media/posts/23/Desi-Beats-Season-5-Thumbnail.png", "author": { "name": "Kartikaya Shiv Omrania" }, "tags": [ "Writing & Copywriting" ], "date_published": "2026-11-04T11:35:00+05:30", "date_modified": "2026-11-04T22:48:36+05:30" }, { "id": "https://kartikayashivomrania.github.io/portfolio/one8-world-or-virat-kohli-event-coverage/", "url": "https://kartikayashivomrania.github.io/portfolio/one8-world-or-virat-kohli-event-coverage/", "title": "One8 World | Virat Kohli Event Coverage", "summary": "/* ========================================== CAPSUl — ONE8 WORLD EVENT COVERAGE ========================================== */ .film-project, .film-project…", "content_html": "
\n\n\n
\n\n \n\n
\n\n
\n\n
\n
\n
\n\n

\n Event Coverage\n

\n\n
\n\n
\n\n \n\n
\n\n
\n\n

Project Overview

\n\n

\n Event coverage video from a One8 World event featuring Virat Kohli, produced for Capsul.\n

\n\n
\n\n
\n\n

My Contribution

\n\n
    \n
  • Video editing and footage sequencing.
    • \n
  • On-screen text and titles.
    • \n
  • Sound design and audio editing.
    • \n
\n\n
\n\n
\n\n
\n
", "image": "https://kartikayashivomrania.github.io/portfolio/media/posts/15/Virat-Kohli-One8-World-Event-Coverage.png", "author": { "name": "Kartikaya Shiv Omrania" }, "tags": [ "Video Editing" ], "date_published": "2026-11-04T11:30:00+05:30", "date_modified": "2026-11-04T22:48:20+05:30" }, { "id": "https://kartikayashivomrania.github.io/portfolio/capsul-or-sunburn-shopping-experience/", "url": "https://kartikayashivomrania.github.io/portfolio/capsul-or-sunburn-shopping-experience/", "title": "Capsul | Sunburn Shopping Experience", "summary": "/* ========================================== CAPSUL — SUNBURN SHOPPING EXPERIENCE ========================================== */ .film-project, .film-project *…", "content_html": "
\n\n\n
\n\n \n\n
\n\n
\n\n
\n
\n
\n\n

\n Sunburn Shopping Experience\n

\n\n
\n\n
\n\n \n\n
\n\n
\n\n

Project Overview

\n\n

\n A shopping experience video featuring an influencer exploring products ahead of Sunburn.\n

\n\n
\n\n
\n\n

My Contribution

\n\n
    \n
  • End-to-end video editing and post-production.
    • \n
  • Storytelling and narrative development.
    • \n
  • Footage selection, sequencing and pacing.
    • \n
  • Music selection and synchronisation.
    • \n
  • Sound design and audio enhancement.
    • \n
  • On-screen text and visual elements.
    • \n
  • Colour correction.
    • \n
\n\n
\n\n
\n\n
\n\n
", "image": "https://kartikayashivomrania.github.io/portfolio/media/posts/10/GRWM-CAPSUL_-Bold-Editorial-Poster.png", "author": { "name": "Kartikaya Shiv Omrania" }, "tags": [ "Video Editing" ], "date_published": "2026-11-04T11:20:00+05:30", "date_modified": "2026-11-04T22:47:45+05:30" }, { "id": "https://kartikayashivomrania.github.io/portfolio/capsul-talks-or-almost-gods/", "url": "https://kartikayashivomrania.github.io/portfolio/capsul-talks-or-almost-gods/", "title": "Capsul Talks | Almost Gods", "summary": "/* ========================================== CAPSUL — CAPSUL TALKS: ALMOST GODS ========================================== */ .film-project, .film-project…", "content_html": "
\n\n\n
\n\n \n\n
\n\n
\n\n
\n
\n
\n\n

\n Capsul Talks — Almost Gods\n

\n\n
\n\n
\n\n \n\n
\n\n
\n\n

Project Overview

\n\n

\n An interview with the founder of Almost Gods, exploring how he started and built the fashion brand.\n

\n\n
\n\n
\n\n

My Contribution

\n\n
    \n
  • Video editing and interview sequencing.
    • \n
  • On-screen titles and subtitles.
    • \n
  • B-roll selection and integration.
    • \n
  • Sound design and audio enhancement.
    • \n
  • Colour correction and visual consistency.
    • \n
\n\n
\n\n
\n\n
\n
", "image": "https://kartikayashivomrania.github.io/portfolio/media/posts/9/Capsul-Talks_-Almost-Gods.png", "author": { "name": "Kartikaya Shiv Omrania" }, "tags": [ "Video Editing" ], "date_published": "2026-11-04T11:15:00+05:30", "date_modified": "2026-11-04T22:47:23+05:30" }, { "id": "https://kartikayashivomrania.github.io/portfolio/google-ads-bts-or-shweta-tripathi/", "url": "https://kartikayashivomrania.github.io/portfolio/google-ads-bts-or-shweta-tripathi/", "title": "Google Ads BTS | Shweta Tripathi", "summary": "/* GOOGLE ADS BTS — SHWETA TRIPATHI */ .film-project, .film-project * {…", "content_html": "
\n\n\n
\n\n
\n\n
\n\n
\n
\n \n
\n
\n\n

\n Google Ads BTS\n

\n\n
\n\n
\n\n
\n\n
\n

Project Overview

\n\n

\n A behind-the-scenes video from a Google advertising\n campaign featuring Shweta Tripathi.\n

\n
\n\n
\n

My Contribution

\n\n
    \n
  • Video editing.
    • \n
  • Storytelling and narrative flow.
    • \n
  • Footage sequencing and pacing.
    • \n
  • On-screen text and typography.
    • \n
  • Colour correction.
    • \n
\n
\n\n
\n\n
\n
", "image": "https://kartikayashivomrania.github.io/portfolio/media/posts/7/Google-Ads-BTS_-Shweta-Tripathi.png", "author": { "name": "Kartikaya Shiv Omrania" }, "tags": [ "Video Editing" ], "date_published": "2026-11-04T11:00:00+05:30", "date_modified": "2026-11-04T22:46:42+05:30" }, { "id": "https://kartikayashivomrania.github.io/portfolio/baazi-games-or-background-scoring/", "url": "https://kartikayashivomrania.github.io/portfolio/baazi-games-or-background-scoring/", "title": "Baazi Games | Background Scoring", "summary": "/* ========================================== BAAZI GAMES — BACKGROUND SCORING ========================================== */ .film-project, .film-project *…", "content_html": "
\n\n\n
\n\n \n\n
\n\n
\n\n
\n \n
\n\n

\n Rashid Khan Feature\n

\n\n
\n\n
\n\n
\n \n
\n\n

\n Diwali Campaign\n

\n\n
\n\n
\n\n \n\n
\n\n
\n\n

Project Overview

\n\n

\n A selection of two video projects created for Baazi Games:\n a feature starring Afghan cricketer Rashid Khan and\n a Diwali-themed campaign video. Both projects involved\n background scoring to complement the visuals and\n establish the mood of each video.\n

\n\n
\n\n
\n\n

My Contribution

\n\n

Background scoring for both videos

\n\n
\n\n
\n\n
\n
", "image": "https://kartikayashivomrania.github.io/portfolio/media/posts/59/Baazi-Games-Background-Scoring-Banner-1.png", "author": { "name": "Kartikaya Shiv Omrania" }, "tags": [ "Audio & Music Production" ], "date_published": "2026-11-01T07:11:57+05:30", "date_modified": "2026-11-03T22:23:16+05:30" } ] }