Sunstone | Campus Club – BrainBox Campaign
Project Overview
BrainBox was a Campus Club campaign developed for college students, combining interactive quizzes, daily themes, competitions and prizes. I came up with the BrainBox campaign name and led its content development and execution, working with a team of designers to bring the campaign creatives to life.
Campaign Website & Content
Developed the written content for the BrainBox website, including campaign messaging, introductory content, participation instructions, FAQs and terms and conditions.
Campaign Communication
Created copy for promotional mailers and campaign communications, including English and Hindi/Hinglish messaging to explain the quiz, participation process, prizes and engagement opportunities.
My Role & Contribution
- Conceptualisation and naming of the BrainBox campaign.
- Website copywriting and content development.
- Writing promotional copy, mailers, FAQs and campaign communication.
- Developing English and Hindi/Hinglish messaging.
- Leading and coordinating the design team responsible for the campaign's visual creatives.
- Managing campaign execution and coordinating its different creative requirements.
My contribution covered campaign development, copywriting and creative team coordination. Visual artwork and graphic design were executed by the design team.