Sunstone | Campus Club – Email & Mailer Copywriting
Project Overview
A collection of email and promotional mailer communications developed for Sunstone's Campus Club, a student-focused initiative connecting college students with academic, career and community opportunities.
I was responsible for developing the written communication and coordinating its creative execution, working closely with the design team to translate the messaging into the final email and mailer creatives.
My Contribution
- Complete copywriting for the Campus Club promotional mailer.
- Complete copywriting for the Campus Club welcome email.
- Developing and structuring the messaging for both communications.
- Briefing and guiding the designer on the creative direction and execution.
- Handling and coordinating the team involved in delivering the communication.
- Reviewing the creative execution to ensure the final output aligned with the intended messaging.
My responsibilities covered copywriting, creative direction and team coordination. The visual artwork and design execution were handled by the design team under my guidance.