Sunstone | Campus Club – Laptop Offer Brochure
Project Overview
Campus Club, a student-focused initiative by Sunstone, created this laptop offer brochure to help college students explore affordable laptop options for their academic and everyday needs.
The brochure brought together laptop options from Lenovo, Dell and HP, presenting their specifications, pricing and bundled accessories in a clear, student-friendly format.
Project Approach
- Developed the campaign concept and central communication: “Chase Excellence, Digitally!”
- Shaped the offer messaging around the availability of the latest laptops at accessible prices.
- Structured product information, specifications, pricing and included accessories for easy comparison.
- Maintained a consistent communication approach across the different laptop brands and product options.
My Contribution
- End-to-end copywriting and content development for the brochure.
- Concept development and communication strategy.
- Creative direction and briefing of the design team.
- Guiding designers through the visual execution and layout.
- Team coordination and review of the final creative output.
I handled the project from concept and written communication through creative direction and team coordination. The visual artwork and layout were executed by the design team under my guidance.