Sunstone | Campus Club – Malamaal Quiz Campaign
Project Overview
Malamaal Quiz was a Campus Club promotional campaign by Sunstone, created to engage its student audience through a quiz-based initiative.
I handled the campaign from concept development and communication through creative execution, coordinating the people involved in bringing the promotional mailer to life.
My Contribution
- Campaign concept development and communication planning.
- End-to-end copywriting and promotional messaging.
- Developing the creative brief and guiding the visual direction.
- Briefing and guiding designers through creative execution.
- Handling team coordination and overseeing the campaign deliverable.
- Reviewing the final creative to ensure alignment with the campaign communication.
I was responsible for the campaign's concept, writing, creative direction and team coordination. The visual artwork was executed by the design team under my guidance.