Published in Writing & Copywriting

Sunstone | RISE – Career Guidance Initiative

Project Overview

Sunstone RISE was a career guidance initiative designed for students from Classes 11 and 12, providing structured guidance through academic preparation, career exploration and scholarship opportunities.

I developed the written communication for the initiative, including its brochure and school outreach email, translating the programme's offerings and four-stage structure into clear, engaging messaging for students and educational institutions.

Programme & Brochure Copy

Developed the content explaining the four stages of the RISE initiative:

  • Junior UG Program – An introduction to undergraduate education and what lies ahead.
  • Board Exam Prep – Tips, toolkits and expert guidance for board examinations.
  • Career Coach – Counselling to help students better understand their career options.
  • National Scholarship Test – An opportunity to compete for scholarships worth up to ₹1 crore.

School Outreach Communication

Developed the outreach email introducing Sunstone RISE to schools, explaining the programme's objectives, its educational components and the proposed partnership with institutions.

My Contribution

  • Complete copywriting for the RISE brochure.
  • Content development and messaging for all four programme stages.
  • Writing and structuring programme descriptions and student benefits.
  • Copywriting for school outreach and partnership communication.
  • Developing clear messaging for students, parents and educational institutions.

My contribution covered the written content and copywriting for the brochure and school outreach communication.